Social media is an essential part of 21st century life. This is especially true for small business owners who are looking to connect with customers, influencers and even potential investors. While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with content and sharing content, managing your social media accounts can become a full-time job.
A great way to lessen your time online is to sync your WordPress blog with your social media profiles. You’ve worked pretty hard on that blog post or creating that infographic. Why not ensure that it’s going to be seen by your friends and followers on social media? If you use WordPress, this is pretty easy to do since there are more than enough plugins that allow you to add social share buttons onto your page or automatically post on social media whenever you publish a new article.
Finally, you have to realize that you can’t automate 100% of your social media activity and have it be exactly what a dream account would look like. If you want to have a huge strong following, automation won’t ensure this. There needs to be moments when you have an actual interaction with customers, fans or followers. And, trust me, people can easily notice when an account is basically a robot. Instead of getting overwhelmed, focus on accomplishing one task whenever you have some down time.
This could be anything from responding to or leaving comments, personally sharing updates or refreshing your profile. You don’t necessarily have to do this every 30 minutes, but try finding a little bit of time each week to give your account a human touch. I find that the more personal touch I give my account the more real I am to my followers. This gains their trust and with their trust you can make a more powerful impact online.
