JULY 1, 2023 = Google Analytics 4 is here!
The Google Analytic transition is upon us – taking the necessary steps to prepare and set up Google Analytics 4 will increase your understanding of your website’s tracking capabilities.
We all want to understand the impact of this change on how Google will collect, track, and display its website analytics. Below is an overview of the most remarkable Google Analytics 4 articles I have been exploring, they highlight the benefits of GA4, and the next steps to migrate your data.
For decades, digital marketers have used Google Analytics Universal to study and evaluate user behavior and the effectiveness of digital marketing efforts. On March 16, 2022, Google announced that the Google Analytics Universal platform would stop collecting data starting July 1, 2023, giving way to Google Analytics 4.
Google Analytics fully understands linking marketing and technology is an essential level of maturity that increases the value of data assets in an ecosystem where privacy and data quality challenges are a big concern. This new version will allow for cross-platform tracking … yes that is correct!! The new Google Analytics 4 tracks both web site and app data – all in one property.
Cross-platform tracking enables you to see the complete customer journey, including acquisition, engagement, monetization, and retention. So now we can utilize GA4 to track the user experience from start to finish—and from platform to platform.
Answers to Important Questions
- What Will Happen to Google Analytics?
- What Makes GA4 Better than Universal Analytics?
- What Are the 8 Key Benefits of Migrating to Google Analytics 4?
- What’s the First Step to Migrate to GA4?
- How Does GA4 Cross-Track Traffic from Website to Apps?
- How is GA4 Safer for Users?
Excited to learn more . . . ?!
Contact Belle Media today to discuss migrating your website’s SEO to Google Analytics 4 today!
