What is a brand? – The perceived emotional corporate image as a whole. What is an identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. A logo is not your …
What is a Brand…? 5 Factors that Define a Brand The concept of branding is a confusing topic that many seasoned marketers don’t even clearly understand. What is a brand? What is branding? It seems like a simple question, but the answer is anything but simple. If you’re confused by your brand, your customers will …